The development of Consumer Goods is challenging due to the need for diverse materials, durable construction and detailed design.  CTI has mastered this development process in multiple areas of the Consumer Goods Market.

Material sourcing and selection are key components in the successful design and manufacture of a new product line.  Our global resources allow us to maintain the highest quality materials while preserving a cost effective approach in design.  Durability and sustainability provide the consumer with more reasons to remain loyal to the brand.  At CTI, we strive to bring these elements together in all of our products

Pet products must appeal to not only the animal, but its owner as well.  Smart designs that are safe and functional, with a little TLC added.  CTI has developed simple pet products as well as complex devices requiring extensive electronics.

Attention to detail and strict documentation is paramount when creating industrial components and equipment.  CTI supports a broad range of industries and has state of the art capabilities such as 3D modeling, mold flow analysis, and material stress analysis

Redesigning an existing product can be a challenge to both the company and the manufacturer.  CTI’s expertise in evaluating functionality, material usage and manufacturing processes is invaluable.    By utilizing best practices in design and implementation CTI creates a better product at a lower cost.  Our staff of experienced professionals can hone a design to lustrous efficiency.

No matter how good a product may be, without the right merchandising it may never be seen.   Unique materials, colors and construction are what catch a customer's eye.  From concept to construction, CTI will get your product noticed.

Branding Case Study

Creative Technology Industries believes that the best strategy to maximize advertising and marketing dollars is to focus on these four core principles:

1.   Consistency of brand and message across all medium (print, web, advertising, etc.)
2.   Suitability of brand messages within intended market segments (B2B vs. Retail)
3.   Uniqueness - how to differentiate the new brand and clearly communicate the product
4.   Communication of value proposition and company vision, to pave the way for future products

Our goal is to position your product so that over time, the new brand will influence consumer reaction which in turn increases future sales.

Sales Distribution Case Study

From catalogs to cable shopping networks, we have developed a streamlined process to introduce new products to various distribution channels and maximize the initial opportunity to be accepted as a new vendor. 

We understand the complexities of channel marketing and can promote your product at various levels, both directly to buyers and via traditional submission methods, leveraging our existing relationships to get your product the attention it deserves.